For publishers
Last updated 14 October 2026
What THE GOLO gives back
THE GOLO helps good football reporting travel further, across language, country and format.
It doesn’t replace original journalism. It makes the work of reporters, specialist outlets, independent writers, podcasters and video makers easier to find, and sends readers to them.
- Every click goes to the publisher or creator who did the work.
- Smaller and independent sources get equal editorial consideration: a regional paper, a tactics newsletter or a strong podcast can sit beside the biggest sports dailies.
- Women’s football is never crowded out: when there is strong work, every edition’s page carries it.
- Substance wins over clickbait, rumour and betting.
- Your name, your reporter’s name and your link always stay visible.
Football journalism is strongest when good reporting can cross borders without losing its source, context or independence. THE GOLO doesn’t own the news; it builds better paths to the people who report it.
Powered by THE GOLO
THE GOLO can support publishers, not only compete with them. A “Powered by THE GOLO” football desk on your site could add other countries’ coverage while sending readers to the original sources.
Interested? Write to [email protected].
What THE GOLO is
A front page of football in country editions, created and curated by PeerSpots.
It lists headlines and sends readers to the original. No one pays for a place on it, and no commercial relationship influences what it selects.
What we use
- Your headline, exactly as you published it (one exception: a headline written entirely in capitals is shown in sentence case, names kept)
- The link
- The time your feed gives
- The author’s name, when your feed gives one
- Your publication’s name and logo
We read your public RSS or Atom feed about every 15 minutes, under our own name: TheGolo/1.0 (+https://thegolo.com/publishers). A YouTube channel’s latest videos come through YouTube’s own Data API instead.
The logo is a small icon kept with the site or fetched once through Google’s favicon service, and served from thegolo.com: readers never load anything from your site through us.
For some publications we also read the football homepage about every 15 minutes, like a reader, to see which stories it marks as breaking news and, every two hours, what it leads with. What we see there informs our editors and never appears on THE GOLO.
What we never use
- Article text, excerpts or summaries
- Translations
- Images, other than your logo
- Copies or caches of your pages
We open an article page only when an editor adds a link by hand (to suggest its title, author and time, which the editor checks), when a headline reaches us garbled by a wrong character encoding (to read your headline from the page’s own title tags), or before a publication becomes a source, when our source scout (an AI assistant whose proposals an editor approves or rejects) reads its site and a few recent pieces to judge the work.
An AI model reads the headline only (with your publication’s web address and the time), to help score it and group it with other versions of the same story. Its words never appear on THE GOLO, and we don’t train any model on your work.
Every link goes straight to your page; we only drop tracking parameters (such as utm_) from your feed’s links. Our pages count a click on its way out, as a daily total, without changing the link. The one exception is our email, The Golo Daily: there a click is counted at thegolo.com/r/…, then sent on to your page, with nothing added.
Where your headlines appear
- Each edition’s front page, with “Earlier today” at its foot
- Story pages, which list every publication’s version of a story and are kept for good
- Each edition’s River (the last three days), Archive (the page as it stood after each change, 31 days) and Leaderboard
- Each edition’s RSS feed
- The Golo Daily, our weekday email, and its web archive
- Our read-only MCP server for AI assistants (thegolo.com/mcp), which returns references only: credit, link, and your headline unless it is set to be withheld
Opting out
Write to [email protected] from your organisation, naming your domain (or your channel or show on a shared host such as YouTube or a podcast platform).
We can take you out entirely: we stop reading your feed (and your homepage, if we watch it) and remove your work from everywhere listed above, past entries included. Emails already sent can’t be recalled.
Or we change one thing:
- No logo
- Out of the public record (story pages, River, Archive, Leaderboard and the Daily’s web archive)
- Out of the MCP
- In the MCP without your headline (credit and link only)
It takes effect as soon as an editor records it (a page already cached catches up within a minute), and you can come back at any time.
Corrections
A wrong publication name, author, time or link? Write to [email protected] and we’ll correct it.
The traffic we send you
Ask [email protected] for the clicks THE GOLO sent to your site: daily totals from our pages for up to the past 400 days, and the clicks on your links in each issue of The Golo Daily.
These are totals only. We keep no data about individual readers. Our pages count clicks with a small script, so readers without JavaScript aren’t counted.